EDITOR’S NOTE: Links to selected media news articles from around the Web over the past week.

BUZZFEED STYLE GUIDE: In an effort to establish a uniquely modern list of guidelines for online writing, BuzzFeed published its own style guide, setting rules for words and phrases like “First World problems,” “GIF’d” and “mac ‘n’ cheese.” 

LAYOFFS: The New York Post writes that Time Inc. began to lay off 500 employees Tuesday as part of major institutional changes at the nearly 100-year-old company.

YELLOW TAP WATER IN SOCHI: Reporters off in Sochi, Russia, were having a field day tweeting everything that’s scary or weird or dirty or all of the above in their hotel rooms and elsewhere, including the yellow water pouring from the faucets there, reports AJR.org.

TRAINING FOR THE FAST-PACED NEWSROOM: PBS Mediashift documents how journalism professors are adopting techniques typically used in software development to prepare students for a career in media. 

A STARTUP EXPANDS: Video journalism app Watchup raises $1 million to enable the startup to “expand to new platforms,” co-founder Adriano Farano told TechCrunch.

MORE VIDEO AT NYT: The New York Times is increasing its online video presence. According to Capital, a magazine that covers influential New Yorkers, it turns out that the Times is not producing nearly enough video to meet the needs of advertisers, and it has come to a point where demand has outpaced supply.

SEO-TROLLING: The Atlantic documents the history behind what some call  “SEO-trolling,”  the practice of writing certain stories for the Web centered on popular search terms in an attempt to thrust them to the top of Google search results. The article chronicles the proliferation of “What time is the Super Bowl” stories designed as search-engine bait– and analyzes the merits of similar traffic-enhancing strategies.

LOCAL NEWS STRUGGLES: Poynter discusses the financial challenges that local news organizations face and takes a look at why national news is experiencing more innovation — and attracting more venture capital — than local news. 

THE EVOLUTION OF FLIPBOARD: The app is beginning to further personalize the news by adjusting its cover stories section based on what you have clicked on in the past, reports the ReadWrite tech site.

 Contributors: Juliana Sesay, Kaylin Bugos, James Bach, Adriana Scott, Madeline Tallman, Dan Appenfeller, Jessica Suss, Mike King and Adam Offitzer.